Consumers are understandably concerned that whatever personal data you give them does not get lost or abused.
You must as a minimum conform to the requirements of the Data Protection Act, 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Any policy you use must give the consumer the option to decline any distribution of personal data to third parties. If "cookies" are used the consumer must be advised accordingly and given the choice of opting out.
This website uses etracker technology (www.etracker.com) to collect visitor behaviour data. This data is collected anonymously to be used for marketing and optimisation purposes. All visitor data is saved using an anonymous user ID to aggregate a usage profile. Cookies may be used to collect and save this data, but the data remains strictly anonymous. The data will not be used to identify a visitor personally and are not aggregated with any personal data. The collection and storage of data may be refused at any time with respect to subsequent services.